Sources Rosport is launching new labels for its glass bottles, harmonising the visual identity of its mineral water range. The design of the new labels is inspired by the existing PET labels, creating a clear and consistent family look for all its mineral water brands. Thanks to this new design, the entire range benefits from high recognition value, regardless of the shape of the packaging or the distribution channel. At the same time, the labels remain true to the high quality standards for which Rosport glass bottles are renowned.
The labels are printed on silver paper, which creates a particularly refined effect thanks to its sparkling gloss. The material emphasises the character of the brand and gives the bottles a modern and fresh look. With the new label design, Sources Rosport combines contemporary design with brand consistency and strengthens its leading position in the Luxembourg market.
‘A consistent design across all distribution channels is an important factor in brand strength,’ explains Max Weber, Director of Sources Rosport. ‘With the new labels, we are offering consumers a clear and modern image, both in retail and in the catering sector.’
As part of its environmental responsibility, which is also embedded in the corporate charter for social responsibility and sustainable development (CSR), Sources Rosport procures its labels from a local company based in Fridhaff. This minimises transport distances and greenhouse gas emissions. For years, the Luxembourg-based company has been making management decisions in line with its commitment to environmental responsibility, working with local suppliers and not exporting its products beyond the country’s borders.
The glass bottles with the new labels will be available from now on in all supermarkets, beverage retailers and restaurants.